Business Process Reengineering, a Crisis Solution or a Necessity

This case study shows that the company decided to implement Business Process Reengineering (BPR) not only because external environment had changed, but also due to its obsolete business processes and organizational structure. The article will highlight the importance of the organizations' focusing on sub-goals, in order to finally reach the desired result in the organization's main goals. When rapid evolution has become the fundamental contemporary coordinate, reengineering is a form of company innovative reaction in terms of intensifying competition and globalization. Remodeling the Company in phases of crisis, when time pressure reduces the type and number of solutions that can be adopted, without effective leadership, can lead in most cases to failure. The effect of redesigning the business processes depends on how well it is implemented, coordinated and monitored.