The Role of Marketing in Adult Permanent Vocational Training in the Context of the Current Economy

The problem of permanent vocational training is important in sustaining thevocational conversion of the working class. A change of views and mentality isdesirable regarding vocational training, in the sense that people need to be moreaware of the importance of permanent learning, more motivated in order tobroaden their horizon and more willing to develop their professional skills. Thelabour market in Romania has suffered important changes due to the economictransition process, which has been materialized especially on the level ofreducing the number of active workers and of employees, thus maintaining arelatively constant rate of unemployment and affecting the labour marketingespecially by a limited number of jobs.