A Survey on the Sports Information Needs of College Students in Jiangxi

In this study, we give a survey which shows college Students in Jiangxi Province basically take television, newspapers, network and other media as their main choices when contacting the sports information. College students’ awareness of the sports information reflects that the recognition of the meanings, values, feelings and needs of the media sports information is optimistic. Meanwhile, it proves that college students’ exposure to the media in Jiangxi Province is an active choice. They have a variety of media needs and different needs of each medium. College students in Jiangxi Province have different motivations on the needs of different mass media sports information, among which sports news, sporting events, sports commentary, entertainment, hobbies are the main motivations for college students to contact the mass media sports information; different college students have different needs of the mass media sports information, in which the gender, specialty and grade are the main influential factors. College Students in Jiangxi Province also have different evaluations on different mass media sports information and all think that the television, newspapers and online sports information have better visibility and audition. In the overall evaluation on different contents of the mass media sports information by college students, the categories of news, knowledge and entertainment are the major preferred contents of the mass media sports information among college students.