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OALib Journal期刊
ISSN: 2333-9721
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Study the Relationship of Internal Marketing with Job Satisfaction, Organizational Commitment and Organizational Citizenship Behavior

Keywords: Internal marketing , job satisfaction , organizational commitment , organizational citizenship behavior

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Abstract:

Today, service organizations pay more attention to their human resources due to the changing and competitive nature of business. One of the concepts considered by such organizations under the current conditions is internal marketing that will have consequences such as job satisfaction organizational commitment and emergence of organizational citizenship behaviors if it is conducted properly. Thus the present survey examines the relationship of internal marketing with job satisfaction organizational commitment and organizational citizenship behavior. Statistical population of this survey included employees of Urmia Melli Bank that were equal to six-hundred fifty (650) persons. One-hundred sixty five returned questionnaires were analyzed after sampling and distributing One-hundred seventy five (175) questionnaires. Results reveal that all six hypotheses have been confirmed at confidence level 95%.

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