Correlations of Consumers, Leisure Motivation and Leisure Value with Leisure Benefits ─A Case Study on Taiwan International Orchid Show

This study aims to discuss the correlations of consumers’ Leisure Motivation and Leisure Value with Leisure Benefits. Leisure Motivation contains the dimensions of Intellectual Factor, Social Factor, Competence-Mastery, and Stimulus-Avoidance; and, Leisure Value covers Product Value, Service Value, and Experience Value. Visitors to Taiwan International Orchid Show are selected as the research samples for the questionnaire survey. Total 600 copies are distributed on site and 488 valid ones are retrieved, with the retrieval rate 81%. The research findings show the partially remarkable correlations between Leisure Motivation and Leisure Value, between Leisure Motivation and Leisure Benefits, and between Leisure Value and Leisure Benefits. At the end, several suggestions for holding leisure activities are proposed.