Q-Method Based Environmental Awareness Measurement in Transportation

All human activities, including transportation have an impact and put pressure on the environment. If anybody would be asked with questionnaire or interview, claims to be environmentally conscious in transportation, but acts another way. Environmental awareness in transport is difficult to measure with “traditional” way, because the real actions and the human subjectivity cannot be measured these ways. The idea behind the development of Q-methodology was to inquire into the subjectivity of human mind. This article theoretically investigated the possibility of measuring environmental awareness in road transportation with this methodology.