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A CONCEPTUAL DISCUSSION OF THE STRATEGY PROCESS IN ORGANIZATIONS: FORMULATION AND FORMATION OF STRATEGY
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Abstract:
This article aims to address the strategy process within organizations, in light of the terminologies of strategic formulation and formation. The purpose is to elucidate the understanding of persistently used terms, occasionally causing a lack of interpretation of what is actually exposed about the strategy process, i.e., the variations between adopting i) classic strategies, which call for different stages of formulation and implementation, and ii) emerging strategies, or those having a procedural nature, performed in response to environmental changes. The present article also targets clarifying the characteristics of each approach through the theoretical construct of authors. This research is characterized as a descriptive study, predominantly qualitative and where the collected data were obtained through a literature review. Through analysis of the most prominent authors on strategy, it was found that the differences between strategic formulation and formation are not limited to the used terminology. Said approaches have significant differences within the entire strategy process, differing mainly in how they occur within organizations: in strategic formulation, there is a prescriptive, deliberate and rational process, whereas in strategic formation, emphasis on description exists, and the strategy is an emergent, unintentional process, consolidated by a series of patterns of decisions over time. Finally, perceiving the distinction between the two approaches is considered fundamental for the understanding of strategy in organizations, especially in regard to variables potentially influencing its process. O presente artigo tem como objetivo analisar o processo de estratégia nas organiza es, à luz das terminologias de formula o e forma o estratégica. O intuito é elucidar a compreens o de termos constantemente utilizados, mas que, por vezes, ocasionam uma lacuna de interpreta o sobre o que efetivamente se exp e do processo de estratégia, ou seja, das diferen as entre ado o de estratégias clássicas, as quais preconizam distintas fases de elabora o e execu o; e estratégias emergentes, ou de caráter processual, que s o executadas em resposta a mudan as ambientais. Também tem o propósito de esclarecer as características de cada abordagem por meio do construto teórico dos principais autores. Caracterizou-se essa pesquisa como descritiva, com abordagem predominantemente qualitativa e utiliza o de dados secundários por meio de pesquisa bibliográfica. Verificou-se, por meio da análise dos principais autores de estratégia, que as diferen as entre formula
