El proceso de planificación estratégica en las universidades: desencuentros y retos para el mejoramiento de su calidad

In this article they encounter, initially, some theoretic conceptual elements related with the strategic management in the university context, becoming emphasis in one of his principal components: Strategic planning and the process that holds her. At a later time, process, like a road for the improvement of his quality arguments the need to evaluate saying itself. The article has like objective to identify the principal problems that are affecting the quality of the process of strategic planning at universities, as well as naming some directions of work for its perfecting. They have taken like various references sources of information (expert advices, documentary analysis and empiric studies developed at several universities). The results of analysis expose the presence of different kinds of problems: Conceptual, methodological and technicians, organizational, cultural, among others. As the importance to accomplish this type of evaluation at universities with an eye to detect signals of ad on time, that they indicate the presence of insufficiencies and new existent fortresses discovered, in order to bear up the quality of the aforementioned process indicate principal conclusion themselves and therefore, improving the institutional steps.