Intention To Halal Products In The World Markets

Emphasis on the importance of halal products is now growing. It is fast becoming a new market force and brand identifier and is now moving into the mainstream market, affecting and changing perception on how business should be conducted, including from a marketing point of view. Halal is no longer just purely a religious issue. It is in the realm of business and trade, and it is becoming a global symbol for quality assurance and lifestyle choice. Halal products are those that are Shariah compliant, i.e. do not involve the use of haram (prohibited) ingredients, exploitation of labor or environment, and are not harmful or intended for harmful use. The realm of halal may extend to all consumables such as toiletries, pharmaceuticals, cosmetics and services including finance. Halal is a typical credence process attribute, i.e. a quality characteristic that can hardly be evaluated or ascertained by the individual consumer, even upon or after consuming the food. Nowadays, Muslims are making their presence felt socially and politically and are requesting halal-certified food products. Currently, a certain degree of assurance is provided by halal certification of halal products. There are two types of halal certificates, and their duration depends on the type of food or beverage. Any individual Muslim, Islamic organization or agency can issue a halal certificate, but the acceptability of the certificate depends upon the country of import or the Muslim community served through such certification. With the complexity of manufacturing systems and the utilization of all animal by products, any product consumed by Muslims may be certified, whether the product is consumed internally or applied to the body externally. The halal certification process starts with choosing an organization that meets the needs for the markets to be serviced. The halal logo is an authoritative, independent and reliable testimony to support halal food claims. This conceptually-based paper critically reviews and amalgamates a diverse range of literature concerning Islamic rules. The way that organizations issue halal certificates for halal producers and use of the halal logo on products. In addition, the paper utilizes necessary religion sources and legal documents. The halal concept (especially for foods) is truly from the farm to the table, and requires nutritious items prepared from permissible ingredients in a clean and hygienic manner. Muslim consumers are very similar to any other consumer segments, demanding healthy and quality products, which must also conform to Shariah requirements.