Impact of Advertisement on the Life Style of Pakistani Youth

Objective of this Study was to access to the role of the TV advertisement in changing the life style of Pakistani youth with the help of the habits, attitudes, tastes, moral standards parameter. And also to measure to which extent advertisement is useful in changing the life style and its impact on society. It was a community-based analytical study, undertaken from March to June 2011. A group of 200 respondents takes part in the study out of which 141 were female, 61 were male, and data was collected from different universities of Lahore. In results, male and female both point out that the advertisement is changing lifestyle and variable associated with lifestyle by far of its limit and can be problematic of our society.