A RESPONSABILIDADE SOCIAL EMPRESARIAL E OS STAKEHOLDERS: UNHA ANáLISE CLúSTER

In the last years the business sector has come developing an increasing effort in the development of Corporate Social Responsibility activities. This behavior is sustained in the expectations of these improve the relationships with stakeholders and business reputation. This research measure the CSR using stakeholders approach and a cluster analysis is applied on a sample of galician companies. The obtained result is the identification of four segments of companies that provide different models for CSR implementation management.