Análise das Díades para Compreender a Semelhan a da A o Estratégica: uma aplica o da Regress o Múltipla QAP (MRQAP)

The main objective of this article is to analyze the use of Multiple Regression via Quadratic Assignment Procedure (QAP) in order to test the hypothesis about the similarity in the behavior of social actors by using dyadic measurements. The data used in the empirical analysis is just an example of the possibilities and limitations of the test. The different levels of analysis of the Social Network Analysis are discussed as well as how the dyadic level may contribute to the research in the field of Social Sciences. The QAP procedure to evaluate the relationship between matrices is presented as a solution to the dyadic data analysis.In order to analyze the application of the QAO technique, an empiric example is presented in which the data utilized was obtained from: a survey done in order to gather relational variables and from attributes that characterize the standards of interaction among sixty pastors from different Assembléia de Deus (AD) congregations in Curitiba, Brazil. The result of these analyses led to the following conclusions: a) Variable transformation is a simple process, but it requires care and attention, since part of the procedures is a result of the researchers’ judgment, and therefore may influence the final result of said analysis; and b) because it is a technique seldom used and still under evaluation when its strength is considered, parsimony and limit consideration are suggested when applying the technique in social investigation.