Tigela, café e xícara: diversidade formal e dinamicas de consumo na produ o das lou as brancas da cidade de S o Paulo no come o do século XX

This article aims to present ideas about the forms and volumes of the refined earthenwares produced, and consumed, in S o Paulo city, during 1913 and 1937. For such, we analyze the Petybon archaeological collection, recovered from an urban archaeological site at the neighborhood of Lapa, água Branca/Vila Romana region. We assume that the diversity of the refined earthenwares forms dialogue with the modernity projects thought to S o Paulo, and the consumers demand whose many cultural practices had influenced the ceramic production by the Santa Catharina Pottery Factory and Matarazzo Factories United Industries.