CLEAR APPROACH NEEDED TO HALT DECLINE IN ASSAM TEA INDUSTRY

There was a noticeable increase in the volatility of the market after 1990s which may be attributed to a number of factors; among them due to the free economic policies exchange rate fluctuations, facing huge competitions from overseas players, supply increases compare to demand. As a result the market strategy has shifted from the seller market to the buyer market. The study tries to find out how Assam tea has to remain competitive instead of cutting down wages of labourer and meet the competition by either market creation or market matching rather than follow the traditional production oriented. The Assam tea industry has to move with a visionary transformation in their approach and have to introduce the integration of small estates and cooperatives, otherwise the crisis will deepen and the decline in tea industry conditions will definitely have ramification in the State's economy