Creating a digital footprint as a means of optimizing the personal branding of librarians in the digital society

The paper vividly x-rays and brings into limelight, the concept of personal branding of librarians in the contemporary age and corporate world where there exist a lot of competitions among various scholars. The element of digital footprint creation is meticulously handled in a bid to unravel the secrets that could be of immense benefits to librarians in the journey of becoming renowned scholars, and how they can reach their professional apex using the tool of personal branding elements and digital footprint tools both to reach their clients and employers and to compete with their contemporaries. Due to the need for librarians to embrace the unleashed steps in creating a digital footprint of themselves in the present dynamic information environment and emerging knowledge society, the various online avenues are revealed, which can lead the way for librarians in the journey of making a mark in the digital society. The concept of digital structural change is also raised, in connection with building a digital society. Some major points are raised in the paper which would immensely aid the contemporary librarian in building a lasting positive image, and reaching the apex in the library profession. Such major points as: personal branding of librarians, and managing your digital footprints. The paper adopts the methodology of simple literature review and personal practical experience. The paper reveals a practical case of digital footprint management.