ROLE OF DAIRY INDUSTRY IN EMPLOYMENT OF INCOME GENERATION IN DROUGHT PRONE REGION OF ANANTAPUR (A.P)

Indian Economy is mainly based on agriculture, as nearly 70 per cent of the population engaged directly or indirectly in it. But agriculture alone is unable to provide adequate employment, income and creation assets of the people. Our country has had a rich tradition in dairying since the time of Lord Krishna. Dairying has been inherent in Indian culture, for centuries. Milk and milk products have always been an Integral part of our consumption habits. It constitutes an important activity of the rural population, mostly as a subsidiary occupation. In India more than 80 per cent of the cattle population is in rural areas and about 75 per cent of the rural population is contributing towards milk production.