RESEARCH PAPER - CASE STUDY ON COMPARATIVE ANALYSIS OF MACRO AND MICRO RETAIL SHOP IN KHAMGAON TOWN

India is currently the ninth largest retail market in the world. The Indian retail industry is divided into organized and unorganized sectors. Over the last decade, the Buldhana retail landscape has witnessed dramatic changes. Didwaniya Super Bazar is one of the reputed retail shop in Khamgaon area. It is well known shop for customer satisfaction and good customer service. In this shop the people of Khamgaon are getting to be attracted towards all types of commodities. Maa Padmavati retail store is well known small grocery shop in Khamgaon area. It is well known shop for small purchasing of grocery to low economic class community. In this shop the people of Khamgaon are getting to be attracted towards need able things. The case study showed distinction between of two.