Analysis of Mass-Media Affected Transforma tions of the Da nger Concept

The article deals with a study of both short-term and long-term influence of massmediaupon a concept of danger (CD). Subjective concepts of danger (CD) wererevealed by means of the authors “Assessment of Dangerous Situations” Questionnaireand a new classification of such concepts was developed. Demonstratedare differences in CD of men and women, as well as specific traits of CD transformationsinduced by news programs. The authors give advice on how to compile TVnews programs in view of psychological mechanisms of perception.