IDEOLOGíA POLíTICA Y PRáCTICAS MEDIATIZADAS DE CONSUMO INFORMATIVO

In the framework of an analytical reflection on the mass media as ideological objects and referents of the political positioning, it is studied the relationship between mediatic consumption and politica ideology. To an empirical level, it is applied a questionnaire to 273 citizens older than 18 years old of Córdoba/Argentina selected by a non-probability sampling according to quotas of gender, age and socio-economical level. Among the main findings, it is observed a tendency towards a concentrated pattern of consumption wich reproduces the parameters imposed by the very competitive media market, as well as significant differences in ideological selectivity between those who identify with any progressive or left dimension and those self-positioned to the right or who are identified as conservative.