SOCIAL LEGITIMACY VERSUS BUSINESS PERFORMANCE IN THE ENVIRONMENTAL SOCIAL RESPONSIBILITY POLICIES OF ANDALUSIAN GOLF COURSES

This paper attempts an analysis of organizational motivations when developing policies for environmental liability. Specifically, to compare the production of social legitimacy to the improvement of organizational performance, we proceeded to test two models in a sector which in recent years has opened a wide debate on environmental sustainability. We refer to golf tourism in Andalusia, in which there has been a considerable increase in such facilities. We have used the statistical technique Partial Least Square (PLS).