Determinants, ruminant meat demand, income groups.

The presented article deals with an indirect economic value of recreation in natural areas with a low-intensity agriculture. A high focus on nature preservation does not allow the high-intensity agriculture in some region. The conducted research is focused on two regions: S umava National Park and Podyji National Park. The aim of conducted research is to determine factors influencing the tourists willingness to pay. Data gathered from tourists survey are elaborated by ordinal logistic regression. Among studied factors are sex, age, education and daily expenditures per person during a stay.Pieces of knowledge introduced in this paper resulted from a solution of the institutional research intention MSM 6046070906 Economics of resources of Czech agriculture and their efficient use in frame of multifunctional agri-food systems“ and the Internal Grant Agency (IGA) of the Czech University of Life Science in Prague, Registration Number 201111110049.