A STUDY OF TIME MANAGEMENT EFFECTIVE AS A TOOL FOR INCREASED PRODUCTIVITY AND WORK-LIFE BALANCE AND PERSONAL ADMINISTRA O DO TEMPO: UM ESTUDO SOBRE A GEST O EFICAZ DO TEMPO COMO FERRAMENTA PARA O AUMENTO DA PRODUTIVIDADE E WORK LIFE BALANCE

Time Management has been a topic of high relevance, and subject of extensive discussion, especially in the corporate world. Since the first studies of Classical Administration, as for example the "Motion and Time Study," conducted by Taylor, at the time of the Industrial Revolution, through the Technological Revolution in the early 1990s until today, there have always been questions about how it would be possible to better manage time. The challenge is not to manage time, but relationships managed by professionals. The aim of this study was to understand how the adoption of techniques of Time Management can serve as a tool for increasing productivity and balance the career versus personal life. The literature review was supported by a survey in two stages. The first step applied as descriptive, with the intention of identifying what were called "time wasters" most common within the sample surveyed and diagnose the profile time management of all the participants. In the later stage, we performed a case study, in which, for a period of 30 days, voluntary participants were instructed to use some tools such as software and forms available on the market for organization and effective time management. The results proved that a considerable number of people do not know how to manage and take their time and suffering from the negative effects of work overload and lack of motivation that is constantly tied to this scenario. The outcome of the case study found that the tools of organization and time management are available and promote good improvement in how you manage time. But you need commitment and discipline that uses these mechanisms, since the change in how they manage their time is primarily a behavioral change. A Administra o do Tempo vem sendo um tema de alta relevancia, e muito discutido, principalmente no mundo corporativo. Desde os primeiros estudos da Administra o Clássica, como o “Estudo dos Tempos e Movimentos”, realizado por Taylor, na época da Revolu o Industrial, passando pela Revolu o Tecnológica no início dos anos 90 até os dias atuais, sempre existiu o questionamento sobre como seria possível administrar melhor o tempo. O desafio n o é gerenciar o tempo, mas a pessoa e gerar ou preservar relacionamentos. O objetivo geral deste trabalho foi compreender como a ado o de técnicas para Administra o do Tempo pode servir de ferramenta para o aumento da produtividade e equilíbrio da equa o vida profissional versus vida pessoal. A revis o da literatura foi sustentada por uma pesquisa em duas etapas. Na primeira etapa foi aplicada uma pesquisa