INFLUENCE OF MUSICAL TONES, IN THE CLASSICAL CONDITIONING OF PREFERENCE OF GEOMETRICAL FIGURES

This research intended to create preferences on geometric figures using a classical conditioning procedurewhere 2 specific variations of musical structure were used -mayor and dissonant tones- as unconditionedstimulus. 24 university students with an age average of 23 years were exposed to stimular conditionswhere 2 geometric figures (CS+), were matched with mayor tones (UCS+) and other 2 (CS-) withdissonant (UCS-); subsequently the figures were rated on a scale (where +10 = very pleasant and -10 =very unpleasant). According with the formulated hypothesis and the previous discoveries in both basicand applied research, three of the four conditions tested showed significant values using the Wilcoxonsign ranks test.