Proposta de aplica o da abordagem Quick Response Manufacturing (QRM) para a redu o do lead time em opera es de escritório Proposal for implementation of the approach Quick Response Manufacturing (QRM) to reduce lead-time in office operations

A administra o eficiente e eficaz do lead time pode criar vantagens competitivas para as empresas. Uma abordagem que possui a preocupa o de reduzir o lead time é a Manufatura de Resposta Rápida (QRM - Quick Response Manufacturing). O objetivo do presente trabalho é propor a aplica o de princípios e técnicas do QRM para redu o do lead time do processo de or amenta o de uma empresa fabricante de materiais de escrita situada no Brasil. Para tanto, utilizou-se a pesquisa teórico-conceitual e o estudo de caso como procedimentos de pesquisa. Verificou-se que a empresa estudada poderá obter vantagens significativas com a ado o desta abordagem. Os resultados esperados por meio da implanta o da proposta mostram uma redu o de 38,1% no lead time total do processo de or amenta o da empresa estudada. Esse artigo contribui para maior divulga o e compreens o da abordagem QRM e de seus benefícios. The efficient and effective management of lead-time can create competitive advantages for companies. One approach that has the preoccupation to reduce lead-time is the Quick Response Manufacturing. The aim of this paper is to propose the implementation of principles and techniques of QRM for lead-time reduction in the budgeting process of an enterprise of writing materials (general writing) located in Brazil. To this end, the theoretical-conceptual research and case study were used as research procedures. It was found that the studied company could obtain significant benefits by adopting this approach. The expected results through the implementation of the proposal show a decrease of 38.1% in the total lead-time of the budgeting process of the company studied. This paper contributes to a greater dissemination and understanding of the QRM approach and its benefits.