PERCEPTION OF BIO-FOOD LABELING BY CONSUMERS IN SLOVAKIA

The paper presents an overview of the present perception of bio-food labeling by consumers in Slovakia. Analyses were realized by the questionnaire survey organized in the period December 2009 to January 2010. In the survey, 388 respondents were interviewed. From the methodological aspect, basic approaches of descriptive statistics have been used, as well as methods of association measurement. The test of robustness tested Chi-Square statistic. The robustness have been judged based on the p-values. Correlations have been tested through the Contingency coefficient and Cramer′s V coefficient. The survey showed that dependency knowledge of logos was confirmed in terms of knowledge of bio-food, education, type of employment, study at FBP faculty and in terms of choice of organic foods by manufacturers. Students of FBP knows more bio-food logos than other respondents. The second highest dependency was confirmed within selection of bio-food produced individual manufacturers. doi:10.5219/107