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GEN I CUTUME SOCIALEKeywords: feminism , social customs , discrimination , gender roles Abstract: Various social customs are meant to formally maintain the segregation between the “genderfeatures” by emphasizing a large amount of sexist education patterns. These stereotypes are quitedifferent from a culture to another and from a specific historical period to another. Whatever ismutually accepted as being specific for the masculine profile at one time, one hundred years laterbecomes obsolete or “undignified” to be associated with men’s kind. Meantime the women’sprofile is updated and reconfigured such way to be divergent from the masculine one and alsoqualified as inferior within the main frame of social values and priorities. What is considered to berelated to the masculine gender is also appreciated as “superior” or more important according tothe specific values of a certain époque while the feminine gender stereotypes are defined as inferioror less vital in the context of the social web. This study is meant to reveal the cultural mechanismsthat account for the sexism from the background of the widespread common senses
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