THE USEFULNESS OF APPRECIATIVE INQUIRY AS A METHOD TO IDENTIFY MASS SPORTS PROGRAM SUCCESS

The importance of the relationship between good health and physical activity is well known. Despite the growth of public mass sports programs in many countries, few evaluate them to ensure they meet their targets. Measuring organizational effectiveness and program success in public sports organizations is dif cult and cannot be done directly as it involves a number of complex dimensions involving both internal (organizational) and external (customer) factors. Recognizing this, the paper advances the Appreciative Inquiry approach as a culturally sensitive method to focus on the positives of human experience rather than nding faults or gaps and as a means of identifying the success factors of service delivery. The paper outlines the research strategy to investigate success in Malaysian mass sport programs.