Implementing a CRM System in the Context of Internet Technologies

The dynamics of the relationship with customers was fundamentally modified with the extremely fast evolution and development of theInternet, as a new channel of communication also as an opportunity to effective fast dissemination. The Internet shifted the ability to control themarket from seller to buyers and led to the fundamental modification of the relations with clients. The new client that comes from the Internetchannel is looking mainly for 24x7 accesses to seller’s information and resources. The Internet client wants right context and ease of navigation witheffective search tools. Ultimately, he is looking for a personalized buying experience, defined by ease of opening a personal account, ability to reviewhis shopping cart in real time. CRM (Customer Relationship Management) is defined as the sum of business processes that an organization needs toexecute in order to identify, choose, buy, develop and retain its clients. The current article is aiming to present the current architecture designed tofulfil all these requirements.