The Vitality of Business Communication

Communication entails the transfer of ideas, thoughts or feelings by the sender to receivervia verbal or nonverbal means. This transfer gains special significance in business especially in theservice sector, since the service providers work with humans and what distinguishes humans from anyother species is their ability to communicate with others. Communication affects a wide variety ofbusiness issues including productivity and job satisfaction via improving the conveyance ofinformation in every level of the organization. Thus, in order to establish effective communication,the managers in an organization has to channel the receiver what they mean to communicate in asimple, direct and precise manner whether it be on the oral or written modality. To achieve this end,they should also take into consideration the gender and cultural variations in terms of communication.