“Tonight’s Secret Ingredient Is...”: Iron Chef America as Media Ritual

The Food Network program Iron Chef America creates a media ritual space in which public displays of virtuosity and the engendering of parasocial relationships combine to present both the media ritual itself (the cooking competition) and the media ritual it engenders (the viewing of and parasocial interaction with the cooking competition). These rituals though separate and distinct are inextricably tied together. Couched in the ritual tropes and memes of sporting events, Iron Chef America is an attempt to mediate mundane activity by transforming it into competitive action. As a result, the program ritualises the ‘deep play’ aspect of cooking as spectator sport, and in the process, reinforces the ritual structures of American society, celebrating the triumph of skill, determination, and hard work so valued in contemporary USA.