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The South Lawn: Sociological aspects of the local identityKeywords: ultras phenomenon , way of living , non-verbal communication Abstract: The ultras phenomenon is represented by the gallery of the “Politehnica Timisoara” football team and identifies itself with thename “ Commando Viola Ultra Curva Sud”. This phenomenon is not at all new and its analysis represents a radiography of thewhite-violet ultras group. The purpose of the present paper is to analyze the timisoarean ultras model and specific means ofencouraging the football team, the type of messages sent, characteristics and peculiarities of the group. The inquiry,observation and questionnaire method represented the means through which the research data has been acquired. It hasbeen found that encouraging this phenomenon has strong influences upon the group, for the most majority this kind ofmanifestation representing a way of living, with consequences on the individual’s personality.
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