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A framework to select commercial bank partner using fuzzy BSC-DEA method

Keywords: Data envelopment analysis , Balanced score card , Efficiency , Banking industry , Market alliance

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Abstract:

One of the primary concerns of many corporate organizations is to assess the weakness and strength of their future partners in an attempt to reduce all potential risks involved with them. In this paper, we present a BSC-DEA based model to indentify strengths, weaknesses, opportunities and threats of a firm. The proposed model of this paper assumes there are various uncertainties associated with all input/output parameters and uses fuzzy numbers to handle the uncertainties. We also consider a real-world case study of banking industry where four major banks are possible candidates of a partnership and implement the proposed model of this paper for this case study. The results of this study reveal some of the issues such as weakness of electronic banking, services and resource allocation as part of their infrastructure problems.

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