The Analysis of Increasing China Network Media’s International Communication Impact

Network media’s Peer to Peer technology leads directly to the dissemination ideas “decentralized” and “disembedding mechanism”, which provides a more open and free information service platform for all countries’ cultural soft power transmission. At present, in the global Internet information pattern, China has initially established its own sound channels and formed “6 + 3” foreign broadcast pattern. However, due to the short development time of foreign news sites, and the publicity strategy of Chinese style, which makes the credibility and influence of the external medium limited, this paper proposes to balance the proportion of domestic and international news, to establish the objective news discourse system, to make it close to an international audience of language and cultural characteristics as well as to strengthen international cooperation, in order to improve the English news sites’ capabilities of external communication. Key words: China network media; External communication; Soft power; Impact