Study on Path Dependence in Enterprise Soft Power Promotion

In Enterprise Soft Power Promotion, the soft culture power of the promoting process, technological innovation, and system arrangements are two crucial issues. Technological innovation inherent to a certain degree of path dependence, and institutional change for business development has certain path dependence. The phenomenon is highlighted in the small and medium-sized enterprises and private enterprises, whose development will have both positive and negative effect. Then how to profit and avoid loss will directly affect the upgrade of soft culture power. Key words: Soft power; Path dependence; Technological innovation; System innovation