Ekonomski dejavniki gledanosti televizijskih programov v Sloveniji = Economic Factors for Televison Programme Rating in Slovenia

Factors that influence televison programme rating can be divided intoenvironment, outer factors and internal factors of televison programmes.In this paper we apply the regression analysis to study the influence ofthe number of unemployed, inflation rate, average salary, consumers’trust, households’ financial status in the past 12 months and the economicstate in Slovenia on rating of national, commercial and othertelevison programmes in Slovenia in the 2000–2009 period. The resultsshow that inflation, unemployment, average salary and economicstate have a positive effect, whereas consumers’ trust and households’financial status in the past 12 months have a negative impact on rating.The e xplanatory power of the models is relatively low. In orderto study the topic further research, focusing (also) on factors not includedin the analysis (e. g. culture) and internal factors of televisonprogrammes, is needed.