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Medical Error and Medical Truth: The Placebo Effect and Room for Choice in AyurvedaDOI: 10.5195/hcs.2011.14 Keywords: Ayurveda , India , Medicine , Alternative medicine , Establishment medicine , Placebo , Meaning effect , Iatrogenic death , Britain , National Health Service Abstract: I attempt to relativize allopathic medicine, or Modern Establishment Medicine (MEM), specifically in the context of the ayurvedic medical system of India, and to promote Daniel Moerman’s concept of the medical “meaning response” as a preferable conceptualization of the phenomena usually subsumed under the name “placebo.” Finally, I suggest that once these steps have been taken, a space opens up in which informed ayurvedic practice – indeed, any human activities aimed at promoting health – may find a valid place.
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