TECHNOLOGY, LITERATURE AND MEDIA FOR TOURIST CARE OF ILHéUS

After the industries, the information plays an important role in our society. Media and society coexist influencing the consumers’ choices. The regional literature, which is known world-wide, is also an important element of spreading of the local culture. The tourism, on the other hand, is one of the branches of the economy whose factors receive more benefits, because it makes people know varied and faraway places. The cultural manifestations which are part of the people’s everyday lives have several things that influence in tourism, as an activity, and should be observed, trying to keep its sustainability. In order to develop the strategies and provide the sustainable development in a satisfactory way, it is necessary that all those who are interested in the subject, be sure the hierarchy is respected and the economical and social interests be united for the local tourist activity.