THE IMPORTANCE OF INTELLIGENT SOLUTIONS OF ANALYSIS AND REPORT FOR TRAVEL AGENCIES

In the present economic conditions, the correct and fast interpretation of information in a company often makes the difference between success and failure, due to the market competition. Thus, Business Intelligence(BI) tools have spread over the Romanian business environment. On the increasingly competitive market of the travel agencies, the mere travel offers are not enough to ensure the success. Productivity, increased efficiency, quick response and the services offered are important elements in attracting customers