A Gauchidade Midiática no RS: Apontamentos sobre a Cultura Regional na Mídia

In this work we try to presenting mediatic experiences that explore the “gauchidade” (a regional culture) in the cities of Rio Grange do Sul, in addition to make a panorama about the emergence of television in the state of Rio Grande do Sul, Brazil, and the influence of local television producers. Thus, we concluded that the exploring of ‘gauchidade’ in the media is a dynamic and changeable phenomenon that allows people to personalize their practice, embody the culture they belong in their way and demonstrate their feeling, their affection and memories. However, it is clean that this phenomenon praises the month of September, when the media and the subjects of this state show their involvement with the regional culture in many ways.