Os sites organizacionais como espa os estratégicos para as organiza es contemporaneas

Present in most of contemporary organizations, organizational websites are considered strategical for both visibility and organizational communication processes. The professionals of the organizational communication field create different strategies operated in the websites, suggesting arrangements between formats and contents, on hipertextual mode. Through this paper the goal is to understand the potential of the organizations websites to promote the organizational visibility in the current context, as well as to understand the communicative activities processed in the websites.