A look at the Peronist Social Tourism: similarities and differences with authoritarian regimes and the New Deal

More than a regime that stormed to Argentina in the 1940s, Peronism is configured as a system of complex ideas and exceptional, a identification (as defined by Beatriz SARLO). This article focuses on the brightest stage og the Justicialism (another name for the period that was Juan Domingo Perón as its greatest exponent), the First Peronism (1946-1955) - and the construction of a policy of spreading the so-called Social Tourism, while one arm of a larger project carried forward by the powerful Central Office of Information (SI, in Spanish). This strategy was fundamentally based on the production and dissemination of posters. On the other hand, the study shows similarities and differences in this field to other regimes of the first half of the 20th century (Salazarism, Francoism, Fascism, Nazism, Stalinism and New Deal). And it shows how the vision of Michel FOUCAULT about the Disciplinary Power was largely present in the peronist Social Tourism.