USING RANDOM SAMPLING METHOD IN AGRO-MARKETING RESEARCH

The method of random sampling is part of the probabilistic methods which can be used in marketing research and it is characterized by the fact that it imposes a requirement that each unit belonging to the general group should have an equal chance of being selected for the sampling process. Random number tables are used in order to prove the accuracy of the simple random sampling implementation process. The following paper details the practical methods for the creating a sample for a marketing research conducted in an agricultural unit by generating random numbers using the facilities offered by Microsoft Excel.