FRANCHISE IN THE FAST-FOOD INDUSTRY, SUPPORT FOR DEVELOPMENT AND PROMOTION OF MULTINATIONAL AFFAIRS ON THE ROMANIAN MARKET

In its first part, the paper identifies the main global competitors in the food-service industry which launched franchises in Romania. The second part transposes the franchise in the fast-food industry and, after a short history, shows the global evolution of the franchise and the criteria for its choice. This section concludes with a radiography of the Romanian food-service industry. For the third part, we based our paper on a statistical research that shows that the number of the Romanian franchises is extremely low.