Fiat Mio: Um Carro Para Chamar De Seu? Reflex es Sobre Comunica o e Hábitos de Consumo Na Sociedade Em Rede

The emergence of cyberspace invites companies to develop a communication based on the aspirations of connected society. In Internet discussions about the emerging collaborative production and most appropriate way to license the product. With the suggestive slogan "a car to call your own," the project Fiat Mio comes to creating a concept car through the participation of Internet users through a website. Thus, the object of study is the analysis of communication and new forms of consumption established between Fiat Mio and Internet users. Our aim was to analyze aspects of this project related to user autonomy and trace an evolution of this front to content mediated.