VEGETABLE MARKETING – A SYNTHETIC EVALUATION

The paper studies the role of business relationships in the Romanian vegetable supply chain. The analysis reveals that informal contractual relationships are prevalent on the market while in many cases contractual enforcement is at stake. This situation leads to increased uncertainty in terms of what vegetable to produce and where to sell and it negatively impacts the farmers’ revenues and investment decision. The paper employs a qualitative analysis in order to assess the main vegetable commercialization channels including vegetable processing companies and the type of contractual relationship between parts.