Impact of economic recession on retail pricing policy and consumer in Slovak republic

Pricing and its increasing or decreasing is currently confronted not only by, the state of the economy, but also by internet trade expansion. Information flow through internet networks presents opportunities of cutting costs, speed up production or supply of goods and services. At the same time it increases uncertainty rate and risk, which consumers and producers have to face. Price and pricing policy becomes part and parcel of everyday sales management, retail chains and networks around the world. Aim of this contribution is to describe the nature of price and pricing strategies, as well as highlight the development of retail sales and consumer prices in time of economic recession and their impact on the Slovak consumers at the present time.