Price and marketing pricing strategies in Slovak retail

The aim of the article is to evaluate the use of marketing pricing strategies of retail chains in branch stores within district towns of Pre ov region. Based on the carried out research results, the article highlights not only theoretical, but especially on the practical side of using marketing pricing strategies within the retail chains. Another intention of the article is to point out, that the branch stores of retail chains using lesser-known marketing pricing strategies, which can also be a source of competitive advantage.