Identity of Institution and Institutional Design= Kurum Kimli i ve Kurumsal Tasar m

Corporate identity is planning and re ecting memorable, personal, characteristic pecularities of an institution and the ability that separates it from others. Corporate identity is in interaction with the corporate culture and corporate image. It is an entity formed by the philosophy of the institution, institutional communication, behavior and planning. Institutional planning formed by the planning of production and communication and architectural/ interior architectural planning, is the most significant element that constitutes the visual identity of an institution. While forming architectural and interior architectural planning of institutions, establishing places that will clearly re ect the corporate identity is gaining importance. In the perception of visual identity of institutions, planning elements such as; colour, texture, material and form are more significant than others. Kurum kimli i, bir kurumun hat rlanabilir, ki isel, karakteristik zelliklerinin ve onu di er kurumlardan ay ran yeteneklerin tasarlanmas , yans t lmas d r. Kurum kimli i, kurum kültürü ve kurum imaj ile etkile im i indedir. Kurum kimli i, kurum felsefesi, kurumsal ileti im, kurumsal davran , kurumsal tasar m gelerinden olu an bir bütündür. ürün tasar m , ileti im tasar m ve mimari/ i mimari tasar mdan olu an kurumsal tasar m, bir kurumun g rsel kimli ini olu turan en nemli unsurdur. Kurumlar n mimari ve i mimari tasar mlar olu turulurken kurum kimli ini net bir ekilde yans tacak mekanlar olu turmak nem kazanmaktad r. Kurumlar n g rsel kimli inin alg lanmas nda tasar m elemanlar ndan en ok; renk, doku, malzeme ve form n plana kmaktad r.