TOURISM IN GUJARAT: SUSTAINABLE DEVELOPMENT

Tourism is one of the fastest growing sectors in India, which is helpful in growth and development process of economy. Nowadays tourism sector is rapidly replacing the traditional sector and it is one of the fastest growing economic sectors over the past 15 years. Recently Gujarat is focusing on the sustainable development of tourism by introducing various methodologies aspiring to increases tourism by providing them various facilities and exciting destination by implementing various promotional and marketing strategies. The main aim of sustainable development is to develop the responsibility among local residents and tourist about the environment. Tourism is also helpful for the local people in display of their handicraft and cultural activities. The main purpose of this paper is to examine the tourism policy in Gujarat after 1991, the reason for sustainable development in tourism and recent measures taken by the Government of Gujarat.