AN ANALYSIS OF MARKET POTENTIAL ANALYSIS TOWARDS SMALL CAR SEGMENT WITH SPECIAL REFERENCE TO SELECTED CITIES IN TAMILNADU

In recent years small segment cars became more popular due to its low price and its attractive features. In Indian market the small segment cars have more welcome from all the parts of India. This research was carried to found the market potential to the small car industry in India For this study the structured questionnaire was carried and the study concluded with the 600 respondents. It shows that market potential for the small car segment in Indian consumers overwhelm and Indian customers are the potential buyers to the small car segment.